1. INTRODUCTION. Altraco, LLC (“us,” “we,” or “Company”) is committed to respecting the privacy rights of its customers, visitors, and other users of the Company Website (the “Site”). We created this Website Privacy Policy (“Privacy Policy”) to give you confidence as you visit and use the Site, and to demonstrate our commitment to fair information practices and the protection of your privacy.

2. INFORMATION COLLECTION PRACTICES

2.1. TYPES OF INFORMATION COLLECTED

(a) TRAFFIC DATA COLLECTED. We automatically track and collect the following categories of information when you visit our Site: (1) types of computers accessing the Site; (2) types of web browsers used to access the Site; (3) referring site; (4) pages visited on the Site; and (5) the duration of your visit to the Site (your “Session”) (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site. We also use “cookies” to store your password so you do not have to re-enter it each time you visit the Site, and to gather Session information.

(b) PERSONAL INFORMATION COLLECTED. In order for you to access certain services and to purchase products that we offer via the Site, we require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes information such as your name, the name of your company, your mailing address, phone number, and e-mail address (“Contact Data”). If you communicate with us by e-mail, post messages via the Site, or otherwise complete online forms or surveys, any information provided in such communication may be collected as Personal Information. If you place an order with us, we will make a record of your shipping account information, and any logo or brand artwork that you may ask us to display on the products we prepare for you.

(c) DO NOT TRACK DISCLOSURE.

(i) Most browsers offer “Do Not Track” (DNT) features that let you communicate to websites that you do not wish to be tracked around the web. The Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT. DNT was designed to limit tracking across different websites and online services, and not data collection from websites you visit directly. Therefore, our data collection and use is outside the scope of a DNT request, and we do not currently recognize or respond to browser-initiated DNT signals.

(ii) Company does not track or collect Personal Information about your browsing activities across third-party websites or online services over time. Some third-party services that we use, such as Google Analytics, may place their own cookies in your browser, however. You can decide if and how your computer will accept cookies by configuring your preferences option within your web browser. This Privacy Policy covers use of cookies by Company only and not the use of cookies by third parties.

2.2. USES OF INFORMATION COLLECTED.

(a) USE OF INFORMATION. We may use your Contact Data to send you information about the Company or our products or services, or to contact you when necessary.

(b) SHARING OF PERSONAL INFORMATION. We share certain categories of information we collect from you in the ways described in this Privacy Policy. We also share Contact Data and Financial Data with our business partners who assist us by performing core services related to our operation of the our business and Site, such as hosting, billing, marketing, or data storage and security. Payments for our goods or services are processed through a third party business partner; we do not collect information relating to your credit card or other financial accounts. The “Financial Data” we share with our business partner(s) is limited to information specific to orders our customers have placed with us, and includes the Contact Data of the customer, the date and order number of the transaction, customer shipping account data, and the amount to be invoiced. Our business partners have all agreed to uphold the same standards of security and confidentiality that we have promised to you in this Privacy Policy. They will only use your Contact Data and other Personal Information to carry out their specific business obligations to Company, and they are not authorized to disclose it to other third parties, or use such information for purposes of marketing their business to you. We maintain a procedure for you to review and request changes to your Personal Information; this procedure is described in Section 3.1, below.

(c) USER CHOICE REGARDING COLLECTION, USE, AND DISTRIBUTION OF PERSONAL INFORMATION. You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site; however you will not be able to access and use those portions of the Site that require your Personal Information. If you do not wish to receive information and promotional material from us, you may deselect the “join email list” option when you register for your account with us or from the “edit profile” page, or you may unsubscribe from any promotional email you may receive from us.

3. CONFIDENTIALITY AND SECURITY OF PERSONAL INFORMATION. Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court order or other legal process; (b) protect our rights or property; or (c) enforce our Terms of Use.

3.1. USER ABILITY TO ACCESS, UPDATE, AND CORRECT PERSONAL INFORMATION. We maintain a procedure in order to help you confirm that your Personal Information remains correct and up-to-date. At any time, you may visit your personal profile by selecting “Distributor Tools,” then “My Account,” and “Edit Profile”)]. Through your personal profile you may review and update your Personal Information that we have already collected, and/or choose whether or not you wish us to send you information about our company.

3.2. PUBLIC INFORMATION. The Site may contain links to other websites. We are not responsible for the privacy practices or the content of such other websites.

4. INTERNATIONAL USERS. Personal Information data that you have voluntarily entered electronically is delivered to servers located in the United States. By using our Site, you consent to the transfer of this data, and to our use of such data as outlined in this Privacy Policy.

5. CHILDREN’S ONLINE PRIVACY PROTECTION. This website is not intended for use by minors and does not direct content to children under 13. We do not knowingly collect personal information from children under the age of 13, and if we become aware of such collection, we will take reasonable steps to delete any such information as soon as practicable.

6. UPDATES AND CHANGES TO PRIVACY POLICY. We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on the Site and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the Site. This Privacy Policy is effective as of the “Last Revised” date below; previous versions were effective as of the “Last Revised” date indicated on such earlier versions. Your continued use of the Site constitutes acceptance of our current Privacy Policy. Please see the “Last Revised” date indicated below, to understand if this Privacy Policy has been updated since the last time you visited this page.